Fit Firm Movement by Figure and Food
Recently, Figure and Food hosted a transformative event in collaboration with BTL Aesthetics, one of North America’s leading medical aesthetics providers, and eight professional athletes from Vancouver. This wasn’t just any gathering; it was a unique blend of fun, fitness, and innovation, all in support of the Fit Firm Movement—a community-driven initiative dedicated to making top-tier wellness accessible to everyone.
Parastoo Farrokhyar
Founder of Figure and Food
The whole idea of this challenge was created by Figure and Food and is unique to Figure and Food.
#FitFirmMovement
The event brought together athletes from diverse backgrounds, including former Whitecaps goalkeeper David Ousted, football academy owner and BC’s all-time top goal scorer Farivar Torabi, bodybuilder and nutritionist Amitis Nate, international Zumba instructor Shima Arbab, rehab specialist Goli Cramer, Zumba instructor Asal Nikoopour, yoga instructor Samaneh Asgharzadeh, and fitness trainer and rehab specialist Elika Fallahi.
The highlight of the day was undoubtedly the EMSculpt Neo challenge. This FDA and Health Canada-approved device is renowned for its ability to build muscle and reduce localized fat, offering a pathway to a slimmer and stronger physique. But the athletes didn’t just experience the physical power of EMSculpt Neo—they also had a mental challenge in store. While testing the device, they were asked to recite tongue twisters as quickly and accurately as possible. The unexpected twist? Only three out of the eight contestants could do it right, and those who succeeded were Soccer Coach and Yoga instructor. This fun and engaging activity not only tested their mental sharpness under physical strain but also highlighted the innovative, yet approachable, nature of the Fit Firm Movement.
The Fit Firm Movement is more than just a program; it’s a mission to create a safe, supportive, and affordable environment where everyone—no matter their situation—can work towards their wellness goals. Whether you’re interested in personalized nutrition and diet planning or advanced treatments like EMSculpt Neo and Sylfirm X RF Microneedling, the Fit Firm Movement makes sure that top-quality services are available to everyone. This initiative was created by Parastoo Farrokhyar, a founder with a clear vision of the power of community. Parastoo’s commitment to this cause is evident in every part of the Fit Firm Movement. By making these cutting-edge treatments and wellness plans accessible, she and Figure and Food are helping people become the best versions of themselves.
This event was more than just a fitness gathering—it was a powerful reminder of how important community, innovation, and accessibility are in wellness. The Fit Firm Movement offers hope to anyone looking to improve their health, build confidence, and live the life they’ve always wanted, through this movement. Parastoo Farrokhyar is not just transforming bodies; she’s transforming lives. And that’s something worth celebrating.
