Grown up, Sareh expressed a love for all things weddings, especially the dress. In fact, at her own wedding in 2009, her father joked in his speech about her ongoing obsession with wedding gowns. Perhaps it was fate that the search for her own dress set her down the path to create her own line. As her wedding day approached, Sareh grew ever more frustrated, as she couldn’t find “the one” — a dress that combined sophistication with tradition, while still being ethereal and elegant. In desperation, she decided to design her own gown.
With a degree in graphic design from George Mason University, Sareh had the background to support such a daring gamble. She understood how to work with patterns and layouts, drawing from her success in utilizing traditional Persian art, honoring her background as an Iran native. Her work on numerous commercial and nonprofit media ads had been profiled in a number of magazines and books. With this accomplished background, Sareh was able to create the dress of her dreams.
After wearing many hats in the bridal industry, from working at a high-end bridal salon to modeling bridal gowns, the Sareh Nouri line began to form. Sareh began collaborating with couture dressmakers and consulting one-on-one with brides-to-be. It is that experience which laid the foundation for the Sareh Nouri line.
Sensitivities towards shopping for her own gown, as well as working hands-on with brides-to-be, fueled the success of Sareh’s designs. Designs that speak to brides searching for a gown that is romantic, feminine, timeless, and sophisticated. Each design is handmade here in the United States by our extremely talented team of dressmakers with Sareh by their side. These designs fuse traditional silhouettes with whimsical details that are ideal for the modern bride. Incorporating the finest imported French lace and Italian silk, the Sareh Nouri bride is ensured to have the highest level of quality and attention to detail dedicated to their gown.
Today, the Sareh Nouri collection can be found in bridal boutiques around the globe. They have been featured on TV shows including TLC’s “Brides of Beverly Hills,” “Cake Boss,” and E! News with Giuliana Rancic. Her gowns have been worn by “American Idol” alum Diana DeGarmo and Miss America Caressa Cameron. They have also been photographed for top bridal publications, in addition to being featured in People Magazine, US Weekly Magazine, Grace Ormonde Wedding Style, Washingtonian Magazine, Weddings Unveiled, and Brides Magazine, among others.
Designed by Sareh Nouri
Photo by Mani Zarrin
